Elements Pagan Magic Incense

The Cunning Grove

Brand Story

The Cunning Grove was conceived just before the pandemic, after nearly 15 years of dreaming of owning my own business. Its gone through a few name changes, a few "rebranding" choices.

After many years of not quite getting it right I have finally come to a design, look and feel that is brand on point!

We are at heart and always have been a handcrafted business, I started off making hand Rolled Beeswax Candles, Loose Incense, Oils and Sprays; which are still core and fundamental to the Business.

At our Core we are a Natural, Green focused business, we endeavour to use all natural materials where possible, and recycle as much as we can. Wether thats packaging or encouraging our customers to bring back jars for refils with 10% off.